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It must be known that the Emirates Identity Authority has recently won the “Summit International Creative Award”  in the category of ‘Best Government Website Excellence in Leadership and Development of Strategies for Digital Content and Cognitive Information’.

The award is annually organized by ‘Summit International Creative Awards’ in USA. Several entities from 9 countries across the globe competed for this year’s award, but it finally went to Emirates ID.

The winning is a new achievement to add to Emirates ID’s excellence record in all fields and at local, regional and international levels.

It is also a result of efforts exerted by those who are responsible for Emirates ID’s website and their keenness to consistently develop it for people to benefit from its services and contents easily and conveniently, as well as their commitment to implement the award’s standards.

Moreover, such an achievement is not surprising for Emirates ID who has accomplished many other successes and is continuing to do so, and thus it has become an example for others in pioneering, creativity and excellence.

Emirates ID’s primary achievement was the completion of the UAE population register and enrolling all citizens and residents in the ID card project. It was a mega civilized global achievement that adds to UAE’s achievements who excelled in all sectors, fields and domains.

This achievement was followed by another great one, which is the eTransformation in government services across country and the provision of advanced services for people and organizations, a matter which helps simplify people’s lives and comes in line with the UAE Vision 2021.

No doubt, successes are many, key projects and initiatives launched by Emirates ID are countless and these all contributed to elevating government services. However, what should be under focus now is the Authority’s new strategic plan 2014-2016, as accuracy of the population data is vital and this is what Emirates ID is concentrating on in its new plan. The Authority is seeking to provide accurate smart demographical information that can support decision makers in the country.

Additionally, the ID card should be boosted to become more adopted by individuals and organizations in public and private sectors, particularly that we are still seeing some entities who don’t interact with the ID card and insist on using passports, which is against Emirates ID’s efforts aimed to innovate in developing customer service and upgrading organizational excellence levels so as to achieve the highest levels of customer satisfaction.


Ali Jassim – Al Wattan Newspaper
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