The Crown Prince of Umm Al Quwain commended ICA’s staff efforts
Al Shamsi: Our Aim is that all ICA’s Customer Happiness Centers achieve a seven-star rating
ICA’s Customers Happiness Center in Umm Al Quwain has achieved a five-star rating according to the Global Star Rating System for Services adopted by the UAE government to evaluate the customer happiness centers and the level of services provided to customers.
H.H. Sheikh Rashid Bin Saoud Bin Rashid Al Mua’lla, Crown Prince of Umm Al Quwain and Chairman of Umm Al Quwain Executive Council, has unveiled the five-star rating board in the Center. He highlighted the importance of promoting the culture of pleasing customers and developing the required tools and mechanisms to upgrade their experience in receiving government services.
H.H. further noted that, as per the wise leadership directives, service centers shall be transformed into happiness centers. These centers shall focus on people and achieve their satisfaction by providing outstanding services. This in turn requires scaling up efforts and hard work for implementing this in the best way possible.
H.H. has also commended the efforts of ICA staff and its Customer Happiness Center’s employees in Umm Al Quwain, reiterating the necessity of maintaining high performance and promoting services.
The five-star rating board was unveiled in the presence of H.H Sheikh Ahmad Bin Saoud Bin Rashid Al Mua’lla, Vice Chairman of Umm Al Quwain Executive Council, H. E. Ohood Al Roumi, Minister of State for Happiness and Wellbeing, and the Director-General of the Prime Minister’s Office, Faris Khalaf Khalfan Al Mazrouei, member of ICA’s Board of Directors, Humaid Rashid Al Shamsi; Secretary-General of the Executive Council of Umm Al Qaiwain, and Mohamed Bin Taliah, Assistant Director-General of the Government Services Sector at the Prime Minister’s Office in the Ministry of Cabinet Affairs and the Future.
H.E. Ali Mohammed Al Shamsi, ICA’s Chairman expressed his pride, along with ICA’s employees, that Umm Al Quwain Customer Happiness Center achieved such a rating. He noted that ICA is reaching a new milestone every day in the field of excellence and promotion of service delivery as never before.
He further stated that today’s achievement, which should be added to the series of previous achievements in ICA’s center’s rating, represents a new step towards competitiveness. It is also another building block in the great entity that ICA aims to establish to lead the government institutions, to achieve the wise leadership ambitions and UAE Vision 2021, to be one of the top countries by its Golden Jubilee.
He added that ICA would continue its unremitting efforts to provide services beyond customers’ expectations and achieve the highest levels of satisfaction, focusing on pleasing them through developing its centers and services of priority from one hand and creating new value-added services on the other hand. He also indicated that ICA hopes that all its centers achieve a seven-star rating.
He emphasized that ICA will not spare any efforts in providing all the needs of its customer happiness centers to enable them to achieve the highest expectations in terms of rapid delivery, quality of service, and available facilities. Besides, ICA is supporting its employees and overcoming obstacles to enable them to keep up with the latest developments in the area of people’s happiness.
The distinctive services provided by ICA’s Customer Happiness Center in Umm Al Quwain include electronic submission of passports’ issuance and renewal applications, applications for issuing and renewing ID cards, and bundled services related to life events such as registration of births, arrival to and departure from UAE.
The Center is considered a leading model in providing government services as it has obtained four ISO certificates in quality, environmental management, occupational health and safety, and information security management.