ICA organized a campaign inviting its employees and customers to participate in the voting process for Selecting UAE Nation Brand Logo that represents the UAE values and vision and present them to the world in a distinct inclusive Nation Brand. This is to narrate to the world the UAE inspiring success story and embody its unique value system, as this would be a milestone for the UAE and for its achievements during the coming fifty years.
The campaign, which was organized by ICA, aims at encouraging employees and customers to vote via the website www.nationbrand.ae to choose UAE Nation Brand Logo from the following three Logos, which are as follows: “Emirates in Calligraphy”, “The Palm”, and the “7 Lines”. These logos were co-designed by 49 creative men and women with various creative specializations from UAE and its seven Emirates, to be a symbol representing UAE all over the world and establishing its rank in the various fields in the international arena.
ICA confirmed that the launch of the UAE Nation Brand project, which was announced by the wise leadership, aims at portraying the UAE story and presenting it to the whole world. Its successes, achievements and excellence were not the spur of the moment, but they resulted from a tireless work derived from will and persistence. These Logos formed the success story that quickly managed to move the UAE to the global arena and compete with civilized and highly prestigious countries.