Tuesday 19 February 2019
Brigadier Mohamed Abdullah Alwan, Executive Director of the General Directorate for Residency and Foreigners Affairs (GDRFA) in Ajman highlighted the importance of improving customers’ experience according to the specifications of the global star rating system for services (7 stars). This is to ensure happiness for all, especially in the context of the increasing development of the procedures engineering system, and to promote innovation in service provision.
Alwan made these statements in the opening of the “Future of Customer Happiness” workshop, which is organized by GDRFA – Ajman and hosted by the “Ajman X” center. The workshop was one of the GDRFA’s events to celebrate UAE Innovation Month 2019.
He said that it was necessary, since we are living in the age of digital technology, to increase electronic and smart transformation in order to provide service access for customers whenever and wherever they are.
Sheikha Noura Al Nuaimi, Director of the Ajman X Center, said that customer happiness in UAE is no longer a concept but a reality thanks to the wise leadership, who prioritized this goal with regards to the government action. Al Nuaimi further stated that the workshop aims at reflecting on the outlook of customer happiness mechanisms and the way to increase happiness.
Brigadier Ali Ahmed Bu Al Zawd, Director of the Customer Happiness Center at Sharjah Police General HQ, delivered the workshop and recounted his experience in achieving customer happiness with regards to traffic and vehicle licensing services. He also mentioned the challenges he faced and the innovations he proposed to improve customer happiness in a qualitative manner.
Al Zawd, a winner of the Mohammed bin Rashid Government Excellence Award for the Best Director of a Customer Happiness Center, emphasized the importance of analyzing, studying, and considering customers’ needs when implementing improvement plans so that customers have an extraordinary experience that makes them happy.